The hottest new recession accessory? A flask in your pocket!
According to a new Gallup poll, we’ve all become Don Drapers: 67% of Americans are getting drunkypants, the most since 1985.
And of those drinking their sadness away, most are doing it in the privacy of their own home instead of some swanky bar.
Sales of alcoholic beverages at bars and restaurants fell 4.6% in 2009, while sales at liquor stores, supermarkets and other retailers for “at home” drinking rose 1.2%, the report said. Americans are gulping 10 drinks on average each month at home, compared with only 5.7 drinks in bars and restaurants, the report notes.
This makes a lot of sense. For one, it’s cheaper. And second, what better way to complement your diminishing feelings of self-worth than with a swig or two of liquid energy when you’re unable to get out of bed and dress yourself? One of the first things I did after becoming unemployed (after eating my feelings and updating my LinkedIn, of course) was become lame and stop ordering drinks at bars or restaurants. (Being a girl, this wasn’t that life-changing.)
Another result of the recession? Americans have discovered what college kids have known for years: the cheap stuff tastes just as good when washed down with OJ.
At the retail level, consumers have shifted their tastes to the $8-$15 wines, from the $40-$60 class, and demand for lower-priced vodka, such as Svedka, has surged.
So basically if you had any guilt about being such a jobless alcoholic, get over it since everybody’s doing it!